In the mid-2010s, brands like the Lip Bar, founded in 2012, and Lime Crime, founded in 2008, were pumping out chaotically bright oranges, deep greens, and vivid blue tones too. You can have a really bare face, and a strong lip can create such a beautiful focus and make the model look strong but in a more refined way.”īeauty is nothing if not nostalgic. “I find myself creating a lot of different lip looks, but personally I think a lip finishes off a look. “We created a range of different characters for the show, so felt it important to have multiple lip looks,” she says. Bridge spearheaded the Mugler looks and also played with glossy merlots, high-shine ombrés, dark chocolate shades, and juicy textures. Mugler’s fall 2023 show, for instance, spotlighted bold, black lip liner-which Black and Latina women popularized in the ’90s. Think: dark lip liners paired with light lip-gloss shades. With Y2K still influencing fashion culture, a lot of these makeup styles draw directly from the originals.
“But dark colors really came into fashion culture through subcultures like punk and grunge in the 1980s and 1990s.” Fashion historian Einav Rabinovitch-Fox points to the unconventional lips’ origins: “The invention of black and blue lipstick has its origins in early Hollywood and black-and-white movies, because dark-colored lipstick worked better on camera than red ones,” she says. When I realized how elevated and different weird lips look, and that the possibilities and combinations were endless, I didn’t want to stop.”īut to understand the fast and fascinating rise of odd lip colors, it’s also important to remember fashion’s incredibly cyclical nature. “But even in creative looks, lips often take a back seat, which I think I was beginning to feel quite bored with. “I love anything weird or anything that subverts the norm, especially in makeup,” she says. Makeup artist Aoife Cullen has racked up millions of views for her TikTok series of herself trying “weird lip combos.” She started posting her lip looks in 2022, using everything from silver eye shadow to yellow liquid shadow paired with gray eyeliner. Social media is the catalyst for this new era of bold and boundary-breaking lips.
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